Deep Analysis of Article 2: Doja Cat interview with Clara Amfo

 Task 1: Analyse one of the articles in a deeper manner, in relation to authenticity, source and agenda. 

Doja Cat interview with Clara Amfo

October 30, 2023


It is with no hesitation that this interview does what it is intended to do. It clearly illustrates that Doja Cat, as an artist, shines within her field as a producer and singer/songwriter. However, is Clara Amfo's approach to the content significant in any way to the audience and platform? Throughout this blog I will seek to answer this question.

One of the main ways one can analyse the depth of report is to check if it has the vital elements such as the five Ws and the H formula. The ‘Who’ here is evident, and its Doja Cat. The main basis of this report being ‘Scarlet’, her 2023 studio album, makes her the subject of ‘who is it about?’. Doja Cat is the creator of the album, and the interview is conducted to explore the means of her creation. Although other people have been involved in the making of the album, such as producers, it started and ended with her as the main developer of the piece. Giving her this platform to elaborate on her thought process and final product gives her proper identification, because the story is coming directly from the source.

The second W is ‘What happened?’. In this report the main story is the release of an album that sold 72,000 units and peaked at number four on the Billboard 200 list. Here Doja Cat is invited to elaborate on this major found success to give the audience of her album and of BBC radio 1 more information on what lead to its creation. If Doja Cat and ‘Scarlet’ weren’t so heavily followed by individuals on social media over the past years, it would not be of any relevance to a big audience like that of BBC radio 1. The radios platform itself has 8.19 million subscribers.

Since the focus here is the album itself the next two Ws, ‘When did it take place?' and ‘Where did it take place?’, should be answered as follows. The making of ‘Scarlet’ took place over the course of two years following the cancellation of her tour in 2022. In the interview this timeline is touched up to help Doja Cat expand on how it was made. It also touches upon the advertisement of the album which started in mid-august 2023 and also the releases aftermath from September 21st till present day. The development of ‘Scarlet’ mainly took place in her home and record studio, in Malibu, California.

During the marketing of the album Doja Cat seemed to use elements of unconventional nature. At the time it seemed like Doja was trying everything to cancel herself, through statements such as ‘Planet Her and Hot Pink were cash-grabs’ and ‘I don’t know y’all’ on X, basically saying that she did not love her fans. The making of this album symbolised a rebirth for Doja. This answers our fifth W, ‘Why did it happen?’. The album and its events happened because Doja wanted something different for herself, she seemed to be done with making music that was only intended to bring money in for her record label. By making this album she made what only she wanted to make, without the influence of her fans and her label. The ‘How did it happen?’ is simple. Doja is undeniably talented in her field, if she wanted to change her persona, she had every asset to do so, all she had to do was gather her team and hit the record studio.


To verify the sources of the interview, specifically Doja Cat we can check her record label. Through their verified website we can find dedicated pages about her and her work so far. We can also look back on other interviews or statements she has made on social media. Trademarks, contracts and copyright would also be helpful in verifying statements made by the source.

The main aim of the report is to create praise and celebration for Doja Cat. It is intended to promote ‘Scarlet’ and its tour. Clara Amfo does a very good job of eliciting conversations with Doja Cat to create will from the audience to discover the album. The platform gives Doja the opportunity to reach a wider audience as the outreach is not only for her fans.

In conclusion, this interview successfully achieves its intended purpose by providing a spotlight on Doja Cat as both a talented artist and the creative force behind her 2023 studio album, 'Scarlet.' Clara Amfo's approach to the content proves significant, not just for Doja Cat's existing fan base but also for a broader audience on the BBC Radio 1 platform.


References

  •          Doja Cat (2023) RCA Records. Available at: https://www.rcarecords.com/artist/doja-cat/ (Accessed: 14 November 2023).
  •          Doja Cat Trademark of Amala Dlamini - registration number 5871660 - serial number 88225430 :: Justia trademarks (no date) Justia. Available at: https://trademarks.justia.com/882/25/doja-88225430.html (Accessed: 14 November 2023).
  •          Garcia, T. (2023) Doja Cat’s ‘scarlet’ misses top three debut as Rod Wave secures second week atop Albums Chart, Variety. Available at: https://variety.com/2023/music/news/doja-cats-scarlet-misses-top-three-charts-rod-wave-second-week-1235743850/ (Accessed: 14 November 2023).
  •          King, J. (2023) On ‘scarlet,’ doja cat finds power harnessing the darkness of online vitriol, NPR. Available at: https://www.npr.org/2023/09/29/1202431154/doja-cat-scarlet-review-trolling (Accessed: 14 November 2023).
  •          Lane, B. (2023) What you need to know about doja cat’s new blood-covered alter ego, scarlet, and what it represents, Business Insider. Available at: https://www.businessinsider.in/entertainment/news/what-you-need-to-know-about-doja-cats-new-blood-covered-alter-ego-scarlet-and-what-it-represents/articleshow/103689429.cms (Accessed: 14 November 2023).
  •          Nordquist, R. (2020) The journalists’ questions: 5 WS and an H, ThoughtCo. Available at: https://www.thoughtco.com/journalists-questions-5-ws-and-h-1691205#:~:text=The%205Ws%20%2B%20H%20formula%20has,when%2C%20doe%20many%20things%20disclose. (Accessed: 14 November 2023).
  •          Strauss, M. (2023) Doja Cat Announces Fall 2023 tour dates, Pitchfork. Available at: https://pitchfork.com/news/doja-cat-announces-fall-2023-tour-dates/ (Accessed: 14 November 2023).
  •          Team, A.C. (2018) 5 WS (and 1 H) to be asked of every project | Adobe Workfront, Adobe Business. Available at: https://business.adobe.com/blog/basics/project-management-101-the-5-ws-and-1-h-that-should-be-asked-of-every-project (Accessed: 13 November 2023).



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